Saturday, December 13, 2014

Christmas Garland with the Circle Punch Video!

 photo ChristmasWithCirclePunch04new_zps60928abc.jpg

Hello Sandwiches!

Here is another little Hello Sandwich craft video to help you get into the Christmas cheer!

(Thank you Duncan-san!)

You can see the 'how-to-make' instructions over here.

Love Love
Hello Sandwich

Wednesday, December 3, 2014

Kodomoe Magazine

 photo DSCF4974low_zpsb3df6581.jpg

 photo DSCF4977low_zps6437f12a.jpg

 photo DSCF4989low_zpsed4d6a7e.jpg

 photo DSCF4981low_zpsb280349d.jpg

 photo DSCF4996low_zps750f5523.jpg

Kodomoe magazine invited me to produce a gift wrapping story for their December issue.

It was a day or so after my new book shoot and I was soooo busy that I had to paint my nails (for the 'how-to-make' shots on the train on the way to the shoot! Hah! But it turned out okay, hey?


Love Love
Hello Sandwich

A Little Bit Crafty

 photo DSCF4958low_zps2ac433da.jpg

 photo DSCF4970low_zps8f3f03d2.jpg

 photo DSCF4964low_zpsf1378919.jpg

Sandwiches! I am playing catch up here. So many blog posts, so I hope you'll bare with me while I spam your feedly feeds. (Gomen!)

Here is the little Hello Sandwich craft project in the new Frankie craft book. So many fun projects in this book - it would definitely be a must for Chistmas presents for your crafty tomodachis!

Thank you always Frankie team for your ongoing support. Love you guys to bits.



Hello Sandwich in the new Kate Spade book!

 photo DSCF4949low_zps75b74dc5.jpg

 photo DSCF4956low_zps339645ef.jpg


My photography is in the latest Kate Spade book! Such an honour.

Have you seen the book already? It's so divine. And the gold edging is to die for!

The Kate Spade team also recently featured Hello Sandwich on their website, and asked me to pin a few pins on their pinterest account. Then they sent me a bag of my choice! Whaaaaaat? Could not believe how sweet they are!

Thank you Kate Spade team!


Video - Let's make a Christmas Garland!

 photo ChristmasTreelow_zps26fa97dc.jpg

As a little Antwerp breather, I'd love to share with you the video we made at Hello Sandwich HQ today!

Take a peek over here.

I hope you'll enjoy!

More Antwerp posts to follow.

Love Love
Hello Sandwich

Tuesday, December 2, 2014

This is Antwerp (Part Three)

 photo DSCF2596_zpsb6e75b33.jpg

Sandwiches! Helloooooo!

More from the 'This is Antwerp' tourism Antwerp trip.

There was a choice of two workshops on this particular day. Make a leather bag and take a visit to the fashion museum, or silk screen print at Ctrl Copy. After my residency at Harvest Workroom (some more pics here), I was keen to see how screen printing factories worked in Antwerp, so boarded the taxi van with the guys to the outskirts of Antwerp.

 photo DSCF2602_zps942c42d6.jpg

We had a bit of time to kill upon arrival so Pants Off climbed on a car. We all took photos of Pants Off on the car. Then we headed to the river side in search of photos and abandoned buildings. 

This morning was one of my favourite memories from the trip. The grey. The cold. The slow time. The brilliant company. Walking slow. Looking down. Looking up. Enough time to see. Taking photos. Laughing. Climbing through corrugated metal walls. Skipping over puddles. Listening to different languages. So far removed from my regular life. No phone service. So comfortable.

 photo DSCF2641_zpse02d0303.jpg

"That's the grey I can't get in my paintings", said Luke's voice in my head as I took this shot.

 photo DSCF2604_zps6bbb5799.jpg

 photo DSCF2613_zps09401bc8.jpg

Antwerp Fujifilm club for life.

 photo DSCF2653_zps53f5dfd3.jpg

 photo DSCF2647_zps21f17fc6.jpg

 photo DSCF2667_zps0a75ea57.jpg

 photo DSCF2664_zps92ff6a4e.jpg

 photo 10748456_854996621207231_33151896_n_zpsb37d6e31.jpg

The human Antwerp logo.

Art direction by James and Itay.

Sander's little foot sticking out.

 photo DSCF2612low_zpsa42097fd.jpg

Miss this guy!

"A little bit to the right. Um, no, back a bit now. Okay! That's it!"

 photo 10808664_1710707002488278_1274930342_n_zps82546313.jpg

For Luke.

 photo DSCF2711low_zps2f2de5b4.jpg

Mint tea on arrival at Ctrl Copy.

At this stage I still hadn't been to a supermarket in Antwerp so this was about as close as I had been to experiencing the local food packaging design. So lovely!

 photo DSCF2697_zps2ea3041f.jpg

Almost like a genkan with all those little shoes lined up.

 photo DSCF2685_zps48a96c50.jpg


 photo DSCF2690_zps641776cb.jpg

 photo DSCF2696_zpsa0f93c4a.jpg

I think we all had in mind that we would each make our own design and then print it, but it turned out that we would make a collaborative design and print it as a group. Can you imagine a bunch of maybe 7 creatives trying to decide on one design that we all liked?

Pants Off's re-enactment: "We don't want to put any words in your mouth, but it would be great if you could use the letters D.A.T.E. But again, we don't want to put any words in your mouth".

*Editor's side note - D.A.T.E = Discover Antwerp Through Experience

"How about we write Mayonnaise in fries"

Itay: "Everyone save some fries. I need a combination of long ones and short ones"

James: "Why don't we write D.A.T.E. in hands?"

Sandwich: "I was art directed out of my design!"

At one stage I was outside acting as a photographers assistant to James as he photographed leftover chips. I was holding an A4 piece of paper as a DIY reflector board! Whaaaaaaat?! I guess it's my punishment for not shooting RAW.

 photo 10533958_852650718108251_651892091_n_zps46136108.jpg

I loved peeking into Sander's bag. He was there next to me, supervising, of course. He was carrying around a tin of pencils and a sketch book. Brilliant! What a dude.

 photo DSCF2698_zpsb87aaa57.jpg

It was brilliant sitting in this room. Coffee. Belgian waffles. A mac per meter. Access to printers, scanners and wifi. Walls lined with nicely designed flyers and posters. Some of the best guys on the planet. Antwerp. Antwerp's outskirts. I could happily work away in a studio like this.

The founder of Ctrl Copy, Sven, expressed such enthusiasm for his screen printing. It was infectious. I really thank you Sven, for your kindness and time, and sharing your expertise with us. I took my little Ctrl Copy tote bag to my local Shimokitazawa supermarket the other day, too.

 photo DSCF2708_zpsaa3eeed6.jpg

We each printed a grey sweater with hands spelling out 'D.A.T.E' and a bitmap of a hand from the celebrated 'Druon Antigoon' sculpture in front of the town hall. There were a lot of hands. It was very boy. But I love those guys to bits.

 photo DSCF2738_zps9c33f32c.jpg

Dinner was at Het bos. I loved the atmosphere of this place.

"The red tokens are for drinks and the green one is for dinner upstairs".

They had beautifully designed flyers, too, which always helps. The below flyer was designed by JJ funhouse. (Picture courtesy of JJ funhouse's instagram)

 photo 10691812_345001812327480_2082138693_n_zps92876927.jpg

 photo DSCF2753_zps0a86747d.jpg

Later that night we ended up at an advertising agency party at the MAS. It seemed to be an unwritten dress code rule that acceptable colours to wear were black and grey, with very minimal usage of neutrals. I, however, arrived in true trademark Hello Sandwich style, in a ditsy floral sweater. The even better part about wearing this particular sweater to this uber cool Antwerp fashion party was that the said sweater was $6 from Kmart at Broadway. Hah! I'm saving the pic of us all on the dance floor for the archives.

Miss these guys to bits.

Love Sandwich

Monday, December 1, 2014

This is Antwerp (Part Two)

 photo DSCF2360_zps3907b881.jpg

Hello Sandwiches!

This stunning building was home to the B&B where I was staying in Antwerp. The ceilings were probably more than double the height of my Tokyo apartment.

 photo DSCF2355_zpsfa33966e.jpg

The final check before leaving for the day. When my odango goes well, I consider it a sign of a good day ahead.

 photo DSCF2510_zpsa75f0751.jpg

This particular morning started with a maroon, blue and paynes grey colour scheme.

 photo DSCF2338_zpscd0a094a.jpg

 photo DSCF2516_zps64e934e7.jpg

 photo DSCF2332_zpsae63b624.jpg

 photo DSCF2527_zpse6fad1e5.jpg

 photo DSCF2368_zpscd7327f2.jpg

 photo DSCF2397_zps6da66645.jpg

In one of the very rare 'Free Time' blocks in the schedule a few of us headed to vandoag is't... I've never seen so many coffees on the one menu. Look! For me, it was a chance to see how the city really worked. A chance to imagine yourself living in that city and ordering your daily coffee. And yes, I could totally imagine myself living in this city and popping in for my daily cortado.

 photo DSCF243830low_zps025a1d63.jpg

"Guys! I'm writing a story for a Japanese magazine, can you just stand there in a line?"

 photo DSCF2449_zps1fea2044.jpg

The 'This is Antwerp' tourism project was aimed at youth, so the National newspaper that we were featured in took the liberty of changing my age from 34 to 28! Whaaaaaaaaaat? A few other changes were made, too. When I mentioned that Antwerp seemed to have quite a relaxed vibe when compared to Japan, I was quoted saying something along the lines of "Japanese people are stiff". Interesting sub-editing!

 photo DSCF2465_zps1112fa7c.jpg

 photo DSCF2453_zpsd0a3ab87.jpg

Lunch at Graanmarkt 13.

 photo DSCF2461_zpsc5bb79a2.jpg

Gosh, it would be nice to stay at Graanmarkt 13's 'The Apartment'.

 photo DSCF2454_zps46338746.jpg

I love this pic because it so accurately sums up all of us on our phones or cameras. We spent all day everyday together chatting away, but when we finally got wifi and had a moment to relax, this little Antwerp family of ours was comfortable enough together to be able to peek at our iphones for a moment or two. We were, after all, there to promote Antwerp through our social media outlets.

"Does anyone know the wifi password here?"

"Here's the wifi password if anyone wants it!"

 photo DSCF2474_zps72bcf5f0.jpg

 photo DSCF2505_zpscaf3a93f.jpg

I only managed to hop on one of these sweet little trams twice during the week. 'This is Antwerp' set each of us up with everything we would need to explore the city. A rental bike card, a tram travel card, a museum pass and a sim card charged with 50 Euros. All meals, accommodation and activities were taken care of, too. Can I please do this for a full time job?

 photo DSCF2508_zpsc91e7231.jpg

 photo DSCF2515_zpse24b52c2.jpg

 photo DSCF2519_zpsc5e9fe05.jpg

 photo DSCF2530_zps80402c04.jpg

 photo DSCF2585_zpsf58d2f66.jpg

A few of us headed to a local bar in our neighbourhood later that evening. We sat at the back of a bustling bar chatting away drinking our Belgian beers. It was another great chance to see the real city and people watch.

We bumped into some of the boys on the way home. More giggling than usual. And those chips you can see somehow ended up in a pile on the street.

Pants Off: "It's not Drink street! It's just 'Drink'!"

Miss you guys.

Love Love
Hello Sandwich